If I had a dollar for every time someone told me that “culture is too mushy to measure,” I wouldn’t have had to start a company. I’d be rich already. Here’s the funny thing I’ve learned over the years: every self-proclaimed “bottom-line thinker” who waves off culture as emotional nonsense — the “it’s just business,” “fuck your feelings” crowd — is flat-out wrong. I say that with conviction because culture isn’t some mystical fog floating above the company. It’s the reflection

Corporate Evangelists are people who choose to live by a simple but wildly ambitious definition: A person who can see what is possible, craft a message that brings it to life, and lead others there without having defined control of the vision they’ve conceived. That’s the essence of corporate evangelism. But this post isn’t just about leading people toward some far-off “true north.” It’s about the journey in between — the messy, unglamorous, roll-up-your-sleeves part of the w

Being an evangelist is not for the faint of heart. Honestly, some days it feels like walking barefoot across hot coals—necessary if you...

When companies are born, they usually have some spark — a market insight, a new technology, a product, a service. And tucked inside that...