My entire career has been about innovation and change. Literally. From the moment I first walked up to 7200 Johnson Drive in Pleasanton, California—where Clorox’s R&D building used  to be (it’s tragically my local Costco now)—my job has been inventing new things and convincing other people they mattered. Ideas. Concepts. New ways of doing old things. And then the harder part: getting others to buy in. Along the way, I’ve helped my managers succeed. I’ve supported executives a

If I had a dollar for every time someone told me that “culture is too mushy to measure,” I wouldn’t have had to start a company. I’d be rich already. Here’s the funny thing I’ve learned over the years: every self-proclaimed “bottom-line thinker” who waves off culture as emotional nonsense — the “it’s just business,” “fuck your feelings” crowd — is flat-out wrong. I say that with conviction because culture isn’t some mystical fog floating above the company. It’s the reflection

Corporate Evangelists are people who choose to live by a simple but wildly ambitious definition: A person who can see what is possible, craft a message that brings it to life, and lead others there without having defined control of the vision they’ve conceived. That’s the essence of corporate evangelism. But this post isn’t just about leading people toward some far-off “true north.” It’s about the journey in between — the messy, unglamorous, roll-up-your-sleeves part of the w

Being an evangelist is not for the faint of heart. Honestly, some days it feels like walking barefoot across hot coals—necessary if you...

When companies are born, they usually have some spark — a market insight, a new technology, a product, a service. And tucked inside that...

We’re in the business of ideas every single day, whether we realize it or not. From the moment we wake up, life is throwing little...

Whether you’re starting a company, working for yourself, building inside a startup, or even buried deep in a corporate giant, the job is...

They don't call them angels for nothing! One of the hardest parts of getting the startup plane off the ground is finding the...

I’ve met plenty of people along the way who wax poetic about the fantasy of being a startup founder. They binge the stories about...

Creating products consumers love is both an art and a science. It’s part chemistry and process, part intuition and empathy. When those...

You gotta be brave enough to test a "sales hypothesis" in real time during the call Selling successfully is about scaling. The ultimate...

The sales process has been broken down, rebuilt, and rebranded more times than I can count. Whole industries have been built on...

BEVIA: A Practical Framework for Turning New Ideas Into Everyday Practice If you’ve ever tried to drive change—at work, at home,...

As someone who's spent their entire career on the front lines of business—from large consumer goods companies to now helping drive...

The Four Habits of Data-Driven Influencers I was once told by a friend that all people make decisions in one of three ways: they rely on...

Great Innovators are Often Successful Because – Power Drivers After having the data, there is power. Even though I used to say that...

Great Innovators Are Often Successful Because of One Thing: Influence Innovation and influence go hand in hand. If you’ve ever wondered...

Personal Drivers are The Hidden Forces Behind Influence and Innovation When it comes to influence, personal drivers are everything....

For many years, being considered innovative was central to my identity. I thrived in roles that let me bring new ideas to the table,...

Coming up with big ideas is the easy part. As an innovator, ideas are like popcorn—put a little heat on, and they start popping. One idea...